LOGO Impactaste

The process continues. Discover what’s happening now at ImpacTaste

WHAT IS IMPACTASTE?

We are a dynamic platform that helps new ideas and projects move from paper to reality. Through experience, collaboration, and innovation, we aim to promote the creation of sustainable and healthy value for the food industry.

In this 2025 edition, we’re looking to transform the main by-product of the brewing industry — spent grain — into new, high-value products.
We want to challenge conventional boundaries and take part in creating solutions that bring innovation and added value to the food sector.

Will you be able to come up with a recipe that includes spent grain as one of its ingredients?

Dive into this unique food design experience!

We dare you… with over €10,000 in prizes up for grabs!

ARE YOU A NONCONFORMIST?

Then this is your opportunity!

ImpacTaste is actively looking for nonconformist profiles — curious, creative minds who want to boost their professional careers in the exciting and dynamic world of Food Tech.
We invite you to join an innovative team in this sector.

Alternatives to chips

Crispy chips, oven-baked tortillas, and thin crackers with all the flavor and crunch of classic snacks — but in a lighter version. Perfect to enjoy on their own or paired with your favorite dip, ideal for any time of day.
Pitch your idea

Bread snacks

Grissini, breadsticks, rosquilletas, and crackers made with quality ingredients for a crunchy, flavorful bite. Their light texture makes them perfect for pairing with cheese, cured meats, or dips — elevating any appetizer.
Pitch your idea

Healthy treats

Cookies, mini muffins, and biscuits with an irresistible texture and the perfect balance of sweetness and a strong Nutri-Score — with more fiber and less sugar. Perfect with your coffee, tea, or just as a guilt-free indulgence.
Pitch your idea

DECIDE DÓNDE DEJAR TU HUELLA

ImpacTaste 2025 is looking for innovative recipes in the world of food.

Did you know you can choose one of these categories — or create your own?

Here we give you ideas, starting points… the goal is wherever you want to take it.

ImpacTaste 2025
Timeline

February 24 – April 30

APPLICATIONS

From February 17 to April 30, we’ll be accepting applications and ideas to take part in this second edition of ImpacTaste.
After the application period closes, we’ll take one week to select the projects that will move forward.
(Between 30 and 50 projects will be selected.)

 

May 12 – 15

360° EVALUATION: A QUICK TUNE-UP TO GET STARTED

The selected projects will go through a short evaluation round with our Innovation and Co-Creation team.
Why? Because if we want to do things right, the more personalized our approach, the better the results we’ll achieve working together — don’t you think?

May 19 – July 18

IDEATION & DEVELOPMENT PHASE

Time to roll up your sleeves and get to work: shaping recipes, connecting with suppliers, creating branding, exploring sales channels, and making your first home test batches.
Don’t worry — you won’t be alone! You’ll have an amazing mentoring plan thanks to the collaboration between Blendhub and Corporación Hijos de Rivera.

July 28 – 31

FINALIST SELECTION

After all the work, it’s time to showcase what you’ve created — and make your project, recipe, and product stand out from the rest.
Five finalists will be selected to move on to the next phase and compete for the top cash prize.

August

PROTOTYPE DEVELOPMENT

If I don’t taste it, I can’t believe it. Is it really as good as you say? Does it pair well? Is the texture right?
All these questions will be answered through the prototyping of the 5 finalist recipes.
Together, we’ll apply the finishing touches and produce your first batch of a commercial-ready product.

September 24

Demo Day

The grand finale, where the 5 top teams will have the honor of presenting their projects and developments to a jury.
Based on their pitches and the work done, the jury will select and award the best project.

February – April

Clarity

During these months, the selected teams enter a key phase where their proposals are structured and systematized to transition from idea to industrialization. It is the moment to align recipes, technically validate the product, and define the requirements that will enable its real development, including the packaging approach. Here, the invisible foundations that sustain the entire project are built. What is not clearly defined at this stage simply does not come to exist.

April – May

Grounded Concept

With the foundations in place, the project evolves towards an industrial approach. The product is precisely defined, its format is decided, its economic logic is structured, and its visual identity is developed. This is a phase of absolute concretion: every decision brings the concept closer to the market and prepares it to be replicable, scalable, and sustainable. The idea stops being inspiration and becomes a product.

 
 
June – July

Reality

Projects come into contact with the physical world. The production of the first industrial prototype is activated, and the manufacturing processes for both the product and its packaging are coordinated. This is the moment to validate that everything works beyond paper, facing real materials, timelines, and systems. Here, narrative doesn’t matter: it either works, or it doesn’t.

September

Road to Market

After the summer, the focus shifts to the market. The communication strategy is activated, the narrative is built, and the final staging is prepared. The launch at the Estrella de Galicia Museum marks the point where everything converges: product, storytelling, and innovation. Because in Impactaste, it’s not enough to create something new — it must be visible, relevant, and capable of generating real impact.

DO YOU KNOW THE STARS OF OUR FIRST EDITION?

Send us your questions

Got questions? We’ve got answers.

Let me offer you 3 different ways to clear up those questions you might have:

If your doubts are about how ImpacTaste works, its phases, or the most common questions, check out the How It Works page — you’re sure to discover a lot there.

If your questions are more technical or administrative, feel free to ask Thais, our AI assistant — she’ll definitely help you out!

Still unsure after all that? No worries — you can reach out to us using the contact form we’ve included here. Just let us know what you need, and we’ll be happy to help.